Leveraging Retail Formats

Leveraging Retail Formats Free Online Research Papers The evolution of retail formats in India have been driven largely by the critical need for an optimal location and therefore visibility, a critical mass of consumers, and ultimately profitability. When you connect a good location which then leads to a higher visibility, which in turn drives greater traffic to a store, you have optimal opportunity to drive sales through higher conversion. Therefore a retail format that supports the brand and provides a platform of visibility is critical to its success. In the heightened clutter of retail spaces today, achieving brand saliency and greater visibility continues to pose a serious challenge for retailers. An overwhelming part of retailing continues to happen on crowded high streets where retail stores compete with not only each other but a plethora of small disorganized stores and street vendors all jostling with each other and vying for the consumers attention. Brand signages struggle to keep afloat in the sea of advertisments, hoardings and neon signs all peddling services of auto parts shops to tailors to the local sweet shop. In such an environment, the task for a marketer is to ensure that his brand logo and identity is communicated overtly to the consumers on the street. This cluttered retail environment drives a brand to adopt a large frontage retail format to enhance brand visibility. Leading brands operating in niche segments or premium product categories often follow a distribution strategy of multiple retail formats ranging from flagship stores of 1500 – 4000 sq ft , mid sized retail stores with a size of 600- 1200 sq ft, boutique stores which could be as small as 300 sq ft. as in the case of mobile phones and shop in shop corners in leading multi brand stores. While the flagship stores play the role of image drivers and offer visibility to the brand in prime shopping destinations, the boutique store and the shop in shop concepts are usually tactical measure formats to extend the reach and visibility of the brand where a critical mass of the target consumer is not available to set up a large store and make it profitable. The second factor that drives brands to explore possibilities of leveraging retail formats is distribution and the need to reach out effectively to its target consumers spread across the country in cities where populations stretch from the hundred thousands to millions. Since in India, organized retailing is still developing there are large parts of urban India where organized retailing is still nascent. In these cities or retailing areas applying the model of a large retail store typically present in an upscale high street location, may not deliver the desired ROI to the company or the franchisee. In such a case, the brand may consider partnering with a complementing and non competing brand and share space. This delivers a dual advantage. It assures the brand of a retail domain in a targeted shopping destination and gives it visibility and hence builds awareness and equity. Secondly, it is a low risk business proposition for the franchisee. One brand that applied this strategy su ccessfully in the mid 1990s was Levi’s. As part of its expansion strategy into potential B class towns ( but until then deemed to be less profitable in the short term), the brand partnered with many brands and got franchisees to open lifestyle driven stores. So, a youth brand like Levi’s found itself partnering with Benetton , Nike amongst many other brands. This format allowed the brand to enter hithertho smaller markets like Amritsar, Aurangabad etc. with a presentable model in its early days in India and gain brand visibility and awareness at a lower risk to itself and its franchisee. A similar model was then adopted by other brands. Combining retailing activity with fun and entertainment is another innovative of leveraging a format to occupy consumer mind space and build emotional linkages. A brand in Mumbai, retail products at day and converts itself into a hip and happening lounge at night. Then there are brands that have begun to leverage their retail spaces to offer an opportunity to relax over coffee and snacks and showcase designer wear through fashion shows, exhibit art etc. This kind of fusion between shopping and leisure driven activities in such a retail format proves to be an enduring experience for the consumer. Thus by exploiting the multiple possibilities that exist through the adoption of numerous retail format strategies a brand can maximize visibility and seduce the customer. The adoption application of the right retail format becomes by itself a sound value proposition. 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Using the Latin Intensive Pronoun Ipse (Self)

Using the Latin Intensive Pronoun ''Ipse'' (''Self'') When learning Latin, intensive pronouns function much as they do in English, intensifying the action or the noun they modify. For example, in English, we might say, The experts themselves say so. The intensive pronoun themselves  intensifies the noun experts, with the implication that if the emphasized experts say so, it must be correct. The intensive pronoun in the following Latin sentence,  Antonius  ipse  me laudavit,  means Anthony himself praised me. In both Latin ipse and English himself, the pronoun intensifies or emphasizes the noun. Ipso Facto The expression ipso facto is the best-known remnant in English of the Latin intensive pronoun. In Latin,  ipso  is masculine and in agreement with facto. Its in the ablative case (ablative indicates that a thing or person is being used as an instrument or tool by another and is translated as by or by means of). Thus ipso facto means by that very fact or act; as an inevitable result. A Few Rules There are a few generalizations we can make about Latin intensive pronouns: They intensify (thus, their name) the function or the noun they modify.Latin intensive pronouns  typically translate as the English -self pronouns: myself, yourself, herself, himself, itself in the singular and ourselves, yourselves and themselves in the plural.  But they  can also translate in English as the very... as in  femina ipsa...  (the very woman as an alternative to the woman herself).Latin intensive pronouns double as adjectives  and take the same form when doing so.   Intensive vs. Reflexive Intensive pronouns are often confused with Latin reflexive pronouns, but the two types of pronouns  have different functions. Latin reflexive pronouns  and adjectives (suus, sua, suum) show possession and translate as his or her own, its own, and their own. The reflexive pronoun must agree with the noun it describes in gender, number, and case, and the pronoun always refers back to the subject. Intensives emphasize other words besides the subject. This means that reflexive pronouns can never be nominative. Intensive pronouns, on the other hand, do not indicate possession. They intensify and they can be any case, including nominative. For example: Intensive pronoun:  Praefectus honores civibus ipsis dedit.  (The prefect bestowed/gave honors on/to the citizens themselves.)Reflexive pronoun:  Praefectus honores sibi dedit.  (The prefect bestowed/gave honors on/to himself.) Declension of Latin Intensive Pronouns   Singular (by case and gender: masculine, feminine, neuter) Nominative:  ipse, ipsa, ipsumGenitive:  ipsius, ipsius, ipsiusDative:  ipsi, ipsi, ipsiAccusative:  ipsum, ipsam, ipsumAblative:  ipso, ipsa, ipso Plural (by case and gender: masculine, feminine, neuter) Nominative: ipsi, ipsae, ipsaGenitive: ipsorum, ipsarum, ipsorumDative: ipsis, ipsis, ipsisAccusative: ipsos, ipsas, ipsaAblative: ipsis, ipsis, ipsis

Choose one topic from the ten topics Essay Example | Topics and Well Written Essays - 2250 words

Choose one topic from the ten topics - Essay Example Neo-Confucianism The East Asian conception of human nature is primarily informed by Confucianism. Confucianism is described as a â€Å"humanistic religion† since Confucianism understands and perceives that the â€Å"Ultimate†, of the â€Å"imminent power, of the transcendent, of the world, life and death† are linked to and founded on exploring human nature together with human destiny (Yao, 2000, p. 46). In following Mencius, Neo-Confucian ideology adopted the notion that human nature is good as opposed to evil. However, Neo-Confucian philosophers modified this conception of human nature by distinguishing moral nature from physical nature (de Barry & Bloom, 1999). In this regard, the Neo-Confucian philosophy conceptualized the human moral nature as inherently good. This was because, the moral nature of mankind consisted of â€Å"li† and the physical nature of mankind consisted of â€Å"ch’i† indicating that physical nature could be good and/or bad (Lecture Notes). In this regard, the Confucian concept of li refers to that which is real. In terms of human nature, li refers to that which is passed onto man from Heaven and in this regard it is good. However, li had to be cultivated to ensure that man followed his moral nature (Yao, 2000). Therefore the concept of li provides the justification for law and order which is intended to cultivate man’s moral nature for maintaining order. The concept of ch’i provided even further justification for law and order in regulating the lives of the individual. Ch’i refers to material and vital forces which operate either in cohesion with li or inconsistently with li (Yao, 2000). In other words, man was naturally good, but physical forces could have a negative impact on man’s moral nature if the moral nature was no cultivated. Buddhists on the other hand, do not recognize that which they cannot â€Å"see, hear, speak, think, and move† and only those thin gs they can see, hear, think, speak, and move are regarded as nature (de Barry & Bloom, 1999, p. 714). From the Buddhist perspective, that which is heard, seen, spoken, though or moved, does not have to be clear in order to be qualified as nature. In this regard, nature may be confusing and this explains why Buddhists do not generally perceive â€Å"the many moral principles inherent in them† (de Barry & Bloom, 1999, p. 714). Classical Confucianism As for classical Confucianism, the original traditions of Confucianism were founded by Confucius and Mengzi and Mengzi’s theory of human nature served as the background for the classic Confucian concept of moral nature. Mengzi’s theory of human nature were among the most influential and provides the foundations for what is widely accepted as human nature. Mengzi’s theory of human nature provides a profound understanding of how law and order is maintained (de Barry & Bloom, 1999). Mengzi’s contributions w ere converted into the Four Books by Confucian scholars in the Song Dynasty. At the same time, Xunzi developed a theory that was different from Mengzi’s. According to Xunzi, â€Å"human nature was evil and Heaven† was an â€Å"impersonal power or natural principle† (Yao, 2000, p. 71). Xunzi stressed â€Å"law (fa) and ritual/propriety (li)† as opposed to â€Å"

Reverberation Time and Absorption Coefficients Lab Report

Reverberation Time and Absorption Coefficients - Lab Report Example In any enclosed space the sound remains in air even after the source of sound is taken off. This 'hanging on' of the sound in a room is known as Reverberation and the time required for the sound to decay to one millionth of its initial value (or 60 dB) after the source has stopped, is termed as 'Reverberation Time'. The R/T of any room depends upon the shape and size of the room, sound frequency, and the amount of absorption offered by the boundary surfaces. This experiment aims to find out how the boundary wall formation and other parameters affect the R/T and absorption coefficients of a room and its significance in acoustic treatments. Step-4: Set the analyser to excite the room with a stationary broadband noise, which is suddenly stopped. This will provide relevant information to the analyser from which the reverberation time, in one-third octave bands can be calculated. The Octave bands could be centred at 125, 250, 500, 1000, 2000, and 4000 Hz. From the above mentioned experiment it is quite evident that reverberation and absorption are inextricably linked with each other. Reverberation figures in a room with bare walls are more than a room fitted with absorbent surfaces. During the experiment it was also observed that the volume of sound increases due to the reverberation, which at times complements the audibility of the sound, but at the same time it has been observed that quality of sound suffers adversely when there is too much of reverberation. Prolongation of sound was observed with the reverberation. In fact if we can make use of reverberation in the most efficient manner, particularly during musical or theatre performances, it results in a soothing blending of one sound with the next, thus producing a very pleasant continuity in the flow of music. It is worthwhile here to mention that if the extent of prolongation increases it results in quality deterioration. It is also worth mentioning here that during entire lab experiment all positions of the microphones, the equipment, furniture and other

Leadership in The Once and Future King :: Once and Future King Essays

The Once and Future King  Ã‚  Ã‚  Ã‚   Leadership In The Once and Future King T.H. White conveys his personal thoughts on leadership through the help of Merlin, and Wart's transformations. Through each transformation Wart experiences different forms of power, each being a part of a whole idea on how a leader should act.   He must piece together these ideas for the definitive way he should rule as king.   In order to teach Wart,   Merlin transforms him into several different forms, a fish, hawk, ant, goose and a badger.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   "‘I wish I was a fish,' said the Wart." (p.45) At that, Wart's first transformation plunged him and Merlin into the castle's moat. They proceeded to meet the largest fish in the moat, who is the ruler. This fish took what he wanted because of his size. In a speech about power, he told Wart "Might is right," and might of the body is greater than might of the mind. Because of the way the fish-king ruled, his subjects obeyed him out of fear for their lives. Wart experienced this firsthand when the fish-king told   him to leave. He had grown bored of Wart, and if Wart didn't leave he would've eaten him. The king used   his size as his claim to power, therefore his subjects followed   him out of fear.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Wart's next transformation into a hawk   he soared into the castle's mews. All the birds in the mews had a military rank. Their leader was an old falcon, who was kept for show. The birds who ranked below the falcon, held her in highest regard because of her age. She applied her power over the other birds with no concern for their lives. In one instance, Wart is ordered to stand next to the cage of a crazy hawk who almost killed him. On the other hand, her age brought   respect.   The falcon was much older than the others because she had   not been released once she outlived her usefulness as a huntress.   Her age and attitude allowed her to maintain a powerful grip over all the birds she ruled through fear and respect.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Next, Wart was transformed into an ant and posted within an ant colony. There was a single leader of the ants, and she was the only thinking individually in the whole nest.

A Brief Look at the Origin of English Idioms

Idioms appear in every language and their meaning is often confusing. Because the meaning of the whole group of words taken together has little to do with the meanings of the words taken one by one. In order to understand a language, one must know what idioms in that language mean. If we want to figure out the meaning of an idiom literally, word by word, we will get befuddled as we have to know its â€Å"hidden meaning†. Most of the idioms do not coincide with their direct meanings but hundreds of years ago they actually did.If we search into the origin of the idioms, we can obtain a great deal of information about that nation’s culture, history and even policy. Idioms come from different sources, from the Bible to horse racing, from ancient fables to modern slang. Sometimes famous authors such as Homer, Geoffrey Chaucer, or William Shakespeare made them up to add spark to their writings. Some idioms came from Native-American customs and others from African-American spe ech. Several popular idioms began as folksy sayings used in particular regions of the country and spoken in local dialects.However, the name of the first author or speaker who used particular expressions is not often obvious. Some idioms go back in time to the ancient Greeks and Romans, thousands of years ago. For instance, Achilles’ heel- the meaning is the weakness, fault or vulnerable spot in one’s strong character. But the origin of this idiom goes back to the times when Greek poet Homer wrote his famous work â€Å"Iliad†. In the â€Å"Iliad† the famous story about the Trojan War Achilles was a great hero and warrior. However, he had one weak spot, the heel of one foot.When he was a baby, his mother wanted to be certain that her son could never be harmed, so he dipped little Achilles upside-down in the magical river Styx. Wherever the water touched his body, he became invulnerable. But since she was holding him by his heel, that part of him never got wet. Years later Achilles was killed in the Trojan War by the enemy who shot a poisoned arrow into his heel. Nowadays, this idiom is still used to show one’s weakness. For example, I like reading historical books, but science fiction is my Achilles’ heel.There is also another example of the idiom which originates from the most famous poem by English poet Samuel Taylor Coleridge â€Å"The Rhyme of the Ancient Mariner†, written in 1798. Albatross around your neck- the meaning is a very difficult burden you can’t get rid of. In the poem a young sailor shoots a large seabird called albatross. In those days that was considered very lucky. A lot of bad things happen to the ship, and the crew blames the young sailor. They hang the dead bird around his neck.From that time, this idiom is used to speak about a burden or a reminder of something you did that was wrong. Wherever I go, my sister follows me. She is an albatross around my neck. We can find a lot more exa mples of idioms which have very interesting origin and give us new information of that time customs. For instance, Wear your heart on your sleeve-the meaning is to show one’s emotions and feelings openly. William Shakespeare used this expression in his famous tragedy â€Å"Othello† around the year 1600. In those days, it was the custom for a young lady to tie a ribbon around the arm of her boyfriend.The boy then wore this favour on his sleeve, one of the visible parts of his clothing, to display the feelings of his heart for the entire world to see. Today, it is used not only to show love, but also another emotion too. Everyone in our office knows that Mel doesn’t get along with the boss, because he wears his heart on his sleeve. Another such example is, pull the wool over your eyes-the meaning is to fool, deceive, or trick someone. In 19th century Europe many men wore wigs made of wool. In British courts today, some lawyers and judges still wear them.If you pul led the wig over the person’s eyes, he or she couldn’t still see what was happening and could easily be tricked. It was said that if a clever lawyer fooled a judge, he was pulling the wool over the judge’s eyes. Now, we use this expression to describe any act of cheating or trickery. Jacob was trying to pull the wool over his mother’s eyes by saying he was working at the library with his friends. Some idioms have originated from political actions and their origin can give us information about certain historical events. For example, Read the riot-the meaning is to severely scold or warn someone.In 1714 the British Parliament passed what was called the Riot Act. It said if twelve or more people gathered â€Å"illegally, riotously, and tumultuously,† a magistrate could command them to break up and leave just by reading the opening words of the Riot Act. If they didn’t leave within an hour, they were guilty of breaking the law and were given a s evere punishment. As the years went by, â€Å"reading someone the riot act† came to mean warning a person in the strongest possible terms of severe punishment if he or she did not stop a certain activity.When students came to class unprepared, the teacher read her the riot act. Another example is Dime a dozen-the meaning is very common and inexpensive; easy to get and available anywhere. In 1786 US Congress officially named the ten-cent coin a â€Å"dime†. The dime soon became a popular coin. Millions were minted and everyone had them. Since they were so cheap and so common, the phrase â€Å"a dime a dozen† became a natural way to describe any everyday thing that was easy to get and of small value.And â€Å"dime† and â€Å"dozen† begin with the same letter, which makes the saying catchy through alliteration. I thought those books were rare, but they were a dime a dozen. All above mentioned examples show us that idioms teach us not only the language but also give us information about customs and traditions of a certain time. When we learn idioms, we should also take into consideration not only their meaning, but also their origin. Learning the origin of idioms will help us read and speak with new understanding.

Clean And Renewable Energy Is The Future Essay - 1998 Words

Deep Patel Mr. Hasty AP English 4 December 2016 Clean and Renewable Energy is the Future There are multitudes of problems with fossil fuels, but one is that they are nonrenewable. We will be out of natural gas in about 50 years and oil between 2025-2070 (Senior). Most of our world is currently dependent on fossil fuels, and this is an alarming fact. For example, recently there was a gas shortage in Fort Mill, S.C. and it was hard to find gas for multiple days. This fairly small shortage causes panic in the society. Now imagine if this problem extended throughout the world, and there was no end to this crisis. This is what will happen if effective renewable energy is not adopted as the primary source of energy in the U.S.. Logic and simple economics tells us that as our supplies of fossil fuels begin to dwindle, demand will rise leading to an increase in price. Also, oil pipelines often run through various countries, which can lead to an energy crisis in times of political issues (Senior). For example, there is a lot of oil in the Middle East currently, and OPEC often controls these oil prices. As a result, OPEC can change the price of oil for the U.S. and our allies, effectively crippling our economies. Another issue is that coal, a popular source of energy, is labor intensive and expensive to mine (Senior). I think that if we begin to use more coal as a substitute for fuels like natural gas and oil, then energy prices will rise because of the fact that coalShow MoreRelatedThe Future Industry in Energy: Dropping the Concept of Nuclear Energy1209 Words   |  5 PagesThe Future Industry in Energy: Dropping the Concept of Nuclear Energy At the start of the mid 1950’s, the world was introduced to a new, alternative source of power that would revolutionize the energy industry; this power became known as nuclear energy. 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